I just discovered a nifty new tool. It’s called a calendar.
Okay, so it’s not really a new tool. I’ve been using my PDA calendar religiously since I bought my first Palm m505 back in 2002. What I’ve discovered is a new use for it as a marketing tool.
Online calendars abound and they can be public or private. You can share them within a small group of friends and co-workers or with the entire world. So what does that mean to an Independent Author? You can share upcoming releases, signings, blog postings, all kinds of great marketing stuff with current and potential readers. AWESOME!!
Since I use Google for the business side of my writing, I chose to use their calendar as well. Now current and future fans can see what I’m up to and what to look forward to.
If you haven’t done it yet, it’s time to think about letting the world know what you’re doing on The Road to Writing.