It’s probably every writer’s dream, secretly or otherwise, to make a living as a freelancer. Unfortunately, the reality seldom meets the dream and most of us either suffer until we die or, more likely, until we get a “real job.” Enter the idea of self-publishing.
Many Independent Authors plunge into self-publishing as a way to make more money sooner, or so they believe until reality hits them like a freight train. “The average number of sales for a POD book is 500…total, and I often wonder if that is an exaggeration,” writes Jeremy Robinson in POD People. That is a very disheartening fact, one we each have to come to terms with in our own way. A great number of would-be authors give up at this point. Most begin to at least doubt the possibility of reaching their heart’s desire. But does that mean the dream has to die?
Absolutely not. If it’s truly your dream, then it is imperative to keep working toward it. That means marketing by using both old ways (basic word-of-mouth and PR) and new ways (using social media such as facebook and twitter). There are a lot of great resources out there to aid the Independent Author in his or her marketing strategies. (I’ve mentioned a few in earlier posts, just take a look at the posts in the marketing category.)
Marketing, however, is not the only thing the freelancer needs to be concerned about. You are your own boss, which means you are the one in charge of the finances. That does not mean debt and financial struggle is inevitable anymore than having a 9-to-5 job means financial security. It does mean doing extra planning. As Joseph D’Agnese and Denise Kiernan say in The Money Book for Freelancers, Part-Timers, and the Self-Employed: The Only Personal Finance System for People with Not-So-Regular Jobs “Having your financial house in order brings peace of mind. It also puts you in a better position to survive and thrive, no matter what the economic climate.”
I am no financial wiz, but as an up and coming Independent Author I’ve come to realize that money matters — a lot. Like others of you struggling to “make it” as a writer, I want to succeed, to see my dream become a reality. I refuse to buy into the myth, as Joseph and Denise call it, of the “struggling artist.” I don’t just believe in the possibility. I know it exists and I will be following the financial roadsigns of success on The Road to Writing.