“People forget what you say, but they remember how you made them feel”–Warren Beatty
Caring for others, wanting to help our fellow humans, comes rather naturally for highly sensitive people, so why shouldn’t promoting ourselves and our products be just as natural? Most likely because we’re thinking of “selling” rather than “marketing.”
Sell: to persuade or induce (someone) to buy something: The salesman sold me on a more expensive model than I wanted.
Market: “on the market” (to make) available for purchase
Although the difference, linguistically speaking, is subtle, there is a huge difference in the way the two are carried out.
When we think of sales, we often think of a stereo-typical used car salesman — pushy, irritating, hard to get away from. I don’t know any HSP who wants to be that person. Trying to “sell” ourselves and our products leaves a sickening feeling in our psyche. And it’s no wonder since we’re consistently thinking of how the “other” feels. We know people don’t like to feel pushed into buying what they don’t want.
However, marketing is simply letting everyone know what we have available. To market ourselves we only need to do what we do best, be kind to others. The rest will slowly take care of itself.
Kristen Lamb and JP Aguiar have similar takes on using social media, Twitter in particular, to market ourselves that really speak to the way HSP’s live.
Kristen calls her suggestion the Rule of 3’s:
- Conversation: Find someone to say something to. It doesn’t need to be a lengthy chat, just a word of encouragement or congratulations. Anything friendly will do.
- Information: Tweet a link to a post or article you found helpful, though not necessarily your own.
- Reciprocation: Retweet a link from a fellow tweeter, preferably one you think others would really enjoy.
JP calls his suggestion The 5 Fingers To Social Media Learning:
- Index Finger – Know Your Goals: What do you want to accomplish through social media?
- Middle Finger – Share The Luv: Be human. Be available. Watch for opportunities to communicate with others, then do it.
- Ring Finger – Build Your Community: Sharing great information and being available naturally builds relationships, which will grow your following, your community.
- Pinky Finger – Share You Share Yours: Be yourself, but keep it to a minimum. Remember, it’s about building a community, not selling a used car.
- Thumb – Be Supportive and Helpful: Watch for the needs of others. All writers like, and need, some help getting the word out about their books, blogs, etc. Be that help.
Selling anything can be difficult, but making yourself available and letting others know you have something they might be interested in isn’t nearly as hard. Social media can be a marketing dream for a highly sensitive person, especially when we dig into our natural talents to be attentive and helpful.
What other ways have you found to market your products that hinged on putting your customer’s needs first?