Posted in Independent Publishing, Marketing, tagged Darren Rowse, Kristen Lamb, manuscript, Marketing, potential audience, Problogger, Problogger Challenge, reader profile, stories, Virginia Ripple, We Are Not Alone, writing on January 10, 2011 |
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One thing I never really considered until recently was who I expected to read what I’ve written. It didn’t cross my mind even when I was doing the Problogger Challenge last year. I always wrote stories and articles I thought I would like to read. That’s not a horrible way to write, but it makes marketing a bit more difficult. After all, you wrote it so of course you’d like it. The problem with that is that you are one person. Not everyone is like you. This is why it’s important to create reader profiles.
I found the simplest way to do this in the article “Make Writing Fun: Methods Monitoring Student Writing,” which is written for high school teachers, but I think it’s a great way for anyone to start profiling potential readers. Think of someone you enjoy telling stories to. Write down specifics about this person from reasons you enjoy telling your stories to them to reasons they enjoy listening to or reading them. This gives you a very personal idea of who your potential audience is.
From there you can begin to imagine others who might enjoy your works. I highly recommend Kristen Lamb’s We Are Not Alone to help develop a rounded out profile of your general readership. If you’d like to get just a little more creative by doing several individualized profiles you could try Darren Rowse’s style of telling a little story about each imagined reader and including a picture.
Some basic information to consider including in your reader profiles, however you choose to put them together, include:
- Financial situation
- Needs and challenges
- How they use the web
- Motivations for reading your work
- Experience with topic (especially needed for non-fiction)
- Hopes and dreams
Knowing who you’re writing for can help refine your manuscript as well as make marketing to them simpler on The Road to Writing.
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Posted in Editing & Critiquing, General Writing, tagged 31 Days to Build a Better Blog, April Hamilton, budget, criticism, critique, Critters, Darren Rowse, editing, Editing & Critiquing, POD, POD People, Problogger, sandwich method, writing on July 24, 2010 |
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As I work my way through Darren Rowse’s 31 Days to Build a Better Blog, I decided to take on his earlier challenge to write a post with seven links. Since this post was originally going to be about critiquing or editing, I went with seven links on that subject. Without further ado, here they are:
- Critters Makes for Better Writing — Don’t let the title fool you. It’s not about household pets. This post about finding someone to give you honest feedback on your fiction.
- Sandwich Critiquing – this is perhaps my favorite post, giving you a helpful technique to use when you are asked to critique someone else’s not-so-perfect manuscript.
- Editing With or Without a Budget — more helpful tips on how to use money to learn how to edit
- Blogosphere Trends + Handling High Word Counts – this is a great guest post on Problogger by Kimberly Turner on how to trim the fat in your writing.
- When Editing & Critiquing, Check Your Personal Opinions At The Door – the title says it all. A great post by April Hamilton of Indie Author.
- POD People Scares Me – I love this title, but that’s not the only reason I chose it. Find out why editing is possibly the most important thing you can do before sending your manuscript to the publisher or POD (print-on-demand) company.
- The Art of Critiquing – receiving criticism is difficult, especially when the person giving it doesn’t give you helpful details you can actually use to improve your work. This post will get you thinking of specifics to address when giving criticism to someone else.
Editing your work, giving and receiving criticism, it’s all part of the process. Knowing how to do it makes it all the easier to move on down The Road to Writing.
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