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Posts Tagged ‘indie authors’

There’s a lot of conversation around the Top 100’s in Kindle sales and it’s mostly surrounding mainstream authors. I was curious about the Top 100’s in Christian Sci-Fi and Fantasy, so I took a peek. Here’s what I found.

Top 11 Christian Sci-Fi and Fantasy

      • The first seven books listed in Top 100 Paid were by Vaughn Heppner, an indie author selling his books for $2.99 or less.
      • In eighth and ninth place was Mary Doria Russell, traditionally published by Ballantine and selling her books for $11.99.
      • Vaughn Heppner reappears in slot 10.
      • In the number 11 spot was Angela Hunt, also traditionally published by Thomas Nelson and selling her book for $1.27.

So what can we conclude from this little snapshot?

What’s happening in the mainstream is also happening in Christian speculative fiction. The main difference I’m seeing is that some publishers seem to be adapting quicker to the new paradigm: readers want good ebooks at low prices.

It also means that getting traditionally published will only validate your writing if that is how you view success. Indie authors writing Christian fiction have the same opportunities as any other author, provided we work smart and give it our all.

Success is a matter of choice regardless whether you choose traditional publishing or indie publishing for both mainstream and Christian fiction.

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This post was updated/cross-posted on my other blog One Servant’s Heart.

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“People forget what you say, but they remember how you made them feel”–Warren Beatty

Caring for others, wanting to help our fellow humans, comes rather naturally for highly sensitive people, so why shouldn’t promoting ourselves and our products be just as natural? Most likely because we’re thinking of “selling” rather than “marketing.”

Sell: to persuade or induce (someone) to buy something: The salesman sold me on a more expensive model than I wanted.

Market: “on the market” (to make) available for purchase

Although the difference, linguistically speaking, is subtle, there is a huge difference in the way the two are carried out.

When we think of sales, we often think of a stereo-typical used car salesman — pushy, irritating, hard to get away from. I don’t know any HSP who wants to be that person. Trying to “sell” ourselves and our products leaves a sickening feeling in our psyche. And it’s no wonder since we’re consistently thinking of how the “other” feels. We know people don’t like to feel pushed into buying what they don’t want.

However, marketing is simply letting everyone know what we have available. To market ourselves we only need to do what we do best, be kind to others. The rest will slowly take care of itself.

Kristen Lamb and JP Aguiar have similar takes on using social media, Twitter in particular, to market ourselves that really speak to the way HSP’s live.

Kristen calls her suggestion the Rule of 3’s:

  1. Conversation:  Find someone to say something to. It doesn’t need to be a lengthy chat, just a word of encouragement or congratulations. Anything friendly will do.

  2. Information: Tweet a link to a post or article you found helpful, though not necessarily your own.

  3. Reciprocation:  Retweet a link from a fellow tweeter, preferably one you think others would really enjoy.

JP calls his suggestion The 5 Fingers To Social Media Learning:

  1. Index Finger – Know Your Goals: What do you want to accomplish through social media?

  2. Middle Finger – Share The Luv: Be human. Be available. Watch for opportunities to communicate with others, then do it.

  3. Ring Finger – Build Your Community: Sharing great information and being available naturally builds relationships, which will grow your following, your community.

  4. Pinky Finger – Share You Share Yours: Be yourself, but keep it to a minimum. Remember, it’s about building a community, not selling a used car.

  5. Thumb – Be Supportive and Helpful: Watch for the needs of others. All writers like, and need, some help getting the word out about their books, blogs, etc. Be that help.

Selling anything can be difficult, but making yourself available and letting others know you have something they might be interested in isn’t nearly as hard. Social media can be a marketing dream for a highly sensitive person, especially when we dig into our natural talents to be attentive and helpful.

What other ways have you found to market your products that hinged on putting your customer’s needs first?

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Publisher’s Weekly has announced that they will begin “showcasing” self-published books in a “special” quarterly supplement — for a price. That price includes only a listing and brief book description, no review unless you’re one of the few the staff deems “worthy.”

Worthy? I’ve read plenty of highly acclaimed traditionally published books that I found unworthy of the paper they were printed on. A book’s worth is in the mind of the reader and I don’t like someone telling me what’s worth my time (which is why I seldom pay attention to reviews). This new “acceptance” of self-publishing by Publisher’s Weekly is no better than a back-handed compliment.

Yet, maybe Independent Authors are asking for it.

It’s well known that there is no love loss between Independent Authors and traditionally published authors, but there is one thing I don’t see amongst traditionally published authors that is rampant among indie authors. They don’t quibble over how a book is produced. Among indie authors there is hot debate (and a lot of derogatory words flung from both sides) over whether a POD author can be considered self-published or not.

Who cares?! Isn’t it the quality that matters? Crap is crap regardless of whether you’re a self-published author, POD author or traditionally published author and readers know that. Perhaps if Independent Authors — ALL INDEPENDENT AUTHORS — would stop bickering over whose method is better and start doing a better job of producing a high quality product we would gain the respect our hard work deserves instead of being told by someone else that we have to pay to be included in a second-class supplemental with no guarantees of being reviewed.

I say it’s high time all Independent Authors stand together and march forward with quality products in hand on The Road to Writing.

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